Introducing: Podcasts

Canada’s Local Gardener magazine is broadening our horizon by introducing a new medium: podcasts.
“Podcasts will expand our reach beyond print and digital magazines. It will help us connect to our readers in a more intimate way and to reach a new audience,” says Shauna Dobbie, Editor of Canada’s Local Gardener magazine.

In 2020, the team at Canadas Local Gardener collectively identified podcasts as an opportunity to create a concept that we believe will further enhance the garden experience. It’s another way to reach people.

“Our subscribers and readers are a key attribute of our brand, and we are always looking to further enhance our reader experience. Our aim is to continue to strive forward no matter what the situation, COVID-19 no exception,” according to Dorothy Dobbie, owner of the magazine and mother of Shauna. “No matter what is going on around us we know that Canadians always rise to the challenge.”

The podcast will feature Dorothy, Shauna and a guest from Canada’s gardening world. The three will bring knowledge and humour to various topics for green thumbs and would-be green thumbs to listen to and enjoy. The monthly series will further cement the Local Gardener team as go-to gardening experts in the eyes of Canadians.

In the coming months, we will be adding video content to our print and aural publications, making a trifecta of media output. All three will be available easily through apps on any mobile device and on our website. And, of course, we will continue to print Canada’s Local Gardener magazine, as we’ve done for over 20 years.